We live in a world where
information is abundant
and attention is limited.
So, the new
edge is trust.

20 years ago

Information was enough

Think about 20 years ago. Brands only had to pass on the information — a full-page newspaper ad with all the details. The customer learns about the product. Purchase happens.

10 years ago

Then attention was the key

Social media and search engines became prominent. Ads everywhere, endless product info. The brands that shined were the ones grabbing attention consistently — with good content.

Now

Now, trust is the edge

With AI, anybody can copy good content within minutes and grab the same attention. Good content is everywhere. So who shines? The brands that can induce trust — confidence to purchase.

A new middle layer is growing

A frosted-glass diagram of three concentric glowing rings — a warm coral core labelled “Your brand,” a blue-white middle ring labelled “A community of content creators around your brand,” and an outer peach halo labelled “Your customers or audience.”
Our mission

Every brand has a story worth telling. Our mission is to find and empower a community to make that story heard.

Our product
is our platform

The Polysocial mobile app showing the Campaigns screen with a Briksy toy-set review campaign.

We have developed a digital marketplace platform to support the transaction between content creators and brands. Along with that there is the recommendation engine for the brands to build their suitable communities and creators to earn more from their preferred industry campaigns.

Who are we?

Polysocial is a brand of Hygge Industries Pvt Ltd, founded by a team of engineers from Sri Lanka. Together, we are building a global platform that helps brands sell across borders through content creators.

Ramith Hewavithana

Co-founder
BSc (Hons) in Engineering,
University of Moratuwa

Binal Weerasena

Co-founder
BSc (Hons) in Engineering,
University of Moratuwa

Chathura Weerasinghe

Co-founder
BSc (Hons) in Engineering,
University of Moratuwa

Ideas Worth
Sharing

A viewer before a large dark Rothko-style painting in a gallery

Poverty of Trust. Sometimes I wonder about the purpose of these videos — both for the creator and for me as the viewer.

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A stern retired man in rimless glasses and a black turtleneck

The Kumar Method. A retired accountant walked onto Instagram with zero followers and one idea: be the last thing the feed expects.

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A red social engagement badge showing millions of comments, likes and followers

Reach vs. Followers. Follower count is no longer the game. The algorithm is favouring reach and engagement more and more.

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Aerial view of Palm Jumeirah and the Dubai skyline at golden hour

Habibi Come to Dubai. How a catchy TikTok line became an unofficial, UGC-driven tourism campaign for Dubai.

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A content creator speaking to a camera on a tripod on a beach at sunrise

There is a new guy in town. The spotlight has shifted to the content creator — the new layer between brands and their customers.

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polysocial Monetizing word-of-mouth

You can call us on +94 772 540 134 or email us on support@polysocial.cc

Sri Lanka
Content Review, Approval, and Disputes

When a Campaign Owner approves a submission, the Creator earns the base payout and any performance pay. If the Campaign Owner does not approve or reject within 48 hours, the Platform may auto-confirm payment, provided the Content followed the Campaign Owner’s guidelines. A Campaign Owner may still raise a dispute after auto-confirmation; disputes go to a special Platform inquiry, and the Platform’s decision is final. Rejected or unpaid Content stays fully owned by the Creator.

Payments, Fees, and the Wallet

The Platform holds a Campaign’s full budget before it begins and pays it out as Content is approved and confirmed; any leftover budget is refunded to the Campaign Owner with no fee. The Platform takes a 10% commission on each Creator transaction, inclusive of all charges, so the Creator receives the balance. Campaign Owners pay no platform fee, but a 3% payment-processing charge applies to campaigns funded through an online gateway (not to bank transfers) and is borne by the Campaign Owner.

Earnings are made available through the Wallet, and a Creator may cash out once per day, via internet payment gateway or bank transfer. Bank details are used only for deposits and never shared. No tax is withheld from earnings; if any deduction is required, the Creator is notified on the transfer confirmation page beforehand. Each user handles their own tax obligations.

Performance-Based Pay and View Measurement

Performance pay is based solely on views, measured through the official APIs of the relevant social media platforms via OAuth. Only metrics each platform permits, within the scope the Creator authorizes, are accessed. The method or rate may change, with notice. To earn and keep payment, a Creator’s post must stay online and public until the Campaign ends (or any period the Campaign Owner sets). If it is taken down, made private, or removed before then, the Creator is not paid for that Content and must resubmit it as a new transaction.

Content Ownership and Copyright

Creators own the Content they create and publish, and may always keep it on their own channels and reuse it in a portfolio. Where a Campaign expressly requests raw Content and payment is completed, copyright in that Content transfers to the Platform — whether it received a base payout only or also performance pay. After transfer, the Platform may use the Content on its own channels; the Campaign Owner may use it only with the Platform’s consent; and neither may sell it to a third party. If a Creator is not paid, copyright stays fully with the Creator and none of these transfer rights apply.

Creator Status

Creators are independent contractors (freelancers). Nothing here creates an employment, agency, partnership, or joint-venture relationship with the Platform or any Campaign Owner, and Creators have no authority to bind either.

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