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Follower count is no longer the biggest factor. The algorithm is favouring reach and engagement more and more.
Yes, it is completely free for content creators to use the platform. The commission structure for payouts is mentioned on the Pricing page.
No. Nobody will have access to your social media profiles. For each submission, the platform will request your consent to access the analytics of that particular post, and nothing more. This is read-only access for each submission.
No, you do not transfer full copyright ownership of the content. If the brand wants to use your content on its channels, this will be specifically mentioned at the point of content submission, and your consent will be required. Ultimately, ownership remains with the content creator.
If your content is approved by the brand, you will receive a definite payout fee. You may also receive a performance-based bonus if the campaign offers one.
Your payment will be approved and deposited into your digital wallet as soon as your content is approved. You can cash out after the campaign window ends.
All campaigns are first-come, first-served, with the budget distributed proportionally and capped per creator. Creators should check the remaining campaign budget before participating.


Your audience already trusts your voice — now it’s about turning that trust into action. Connect the right brands with the right people, create genuine value, and turn followers into loyal customers through recommendations that feel authentic, not forced.
Poverty of Trust. Sometimes I wonder about the purpose of these videos — both for the creator and for me as the viewer.
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The Kumar Method. A retired accountant walked onto Instagram with zero followers and one idea: be the last thing the feed expects.
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Reach vs. Followers. Follower count is no longer the game. The algorithm is favouring reach and engagement more and more.
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Habibi Come to Dubai. How a catchy TikTok line became an unofficial, UGC-driven tourism campaign for Dubai.
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There is a new guy in town. The spotlight has shifted to the content creator — the new layer between brands and their customers.
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